In a major shift in buyer behavior, a recent study has revealed that 32% of B2B buyers now use generative AI tools as frequently as traditional search engines when researching vendors. This trend signals the growing influence of AI-driven search platforms, such as ChatGPT and Google’s Bard, as go-to tools for business decision-making. With AI becoming a key player in sourcing vendors and solutions, e-commerce and B2B brands face a critical challenge: adapting their SEO strategies to ensure discoverability in AI-optimized search results.
So, why does this matter? For WordPress freelancers, solo marketers, and lean startup teams, this marks a pivotal opportunity to capture AI-driven search traffic. Unlike traditional search engines, AI tools prioritize structured data and context-rich, authoritative content to generate their answers. In practice, this means that marketers can no longer rely on outdated SEO tactics or infrequent updates to content. For small businesses or agencies managing multiple client sites, staying competitive in the AI and traditional search landscape requires a systemized approach to SEO—one that allows frequent updates and the creation of quality long-tail content without adding extra operational strain.
That’s where ContentBoost can help. Designed to automate content updates and scale long-tail keyword acquisition, ContentBoost empowers businesses to stay top-of-mind in both traditional and AI search results. The platform provides tools to automatically refresh your website’s blog content, generate FAQ sections, and create SEO-optimized updates, ensuring your site is both current and competitive. With ContentBoost, agencies, SaaS businesses, freelancers, and high-output sites can turn the challenge of continuous content creation into a set-and-forget solution.
Embracing this shift in B2B buying behavior isn’t just about keeping up; it’s about positioning your business as the answer to your audience’s queries in a rapidly evolving search ecosystem. Start with ContentBoost to stay discoverable and visible in both AI and traditional search engines.
Source: DesignRush
Source: DesignRush
