Generative AI Powers 95% of Marketing Teams, Report Finds

A new report from Typeform reveals that 95% of marketers now use generative AI, making it standard practice in content creation. The report surveyed over 2,000 marketers and consumers, shedding light on evolving content strategies.

As AI adoption reaches near-universal levels in marketing workflows, the Typeform research highlights an emerging trend: consumer trust increasingly depends on the quality of content rather than whether AI was involved in its production. This development emphasizes the critical role of human oversight in AI-driven processes.

How Is AI Being Used by Marketers?

The report found that copywriting and written content dominate as the top use case for AI, utilized by 79% of respondents. Other applications include visuals and graphics (57%) and video or motion design (31%). These findings underscore the versatility of generative AI for multiple creative needs within marketing strategies.

Why Human Edits Are Essential

Despite widespread AI use, human intervention remains vital. According to the study, 91% of marketers said they occasionally or often edit AI-generated copy to ensure it sounds natural and resonates with human audiences. This approach strengthens content authenticity and aligns messaging with brand values.

Key Insights from the Report

95% of marketers now use generative AI.
Consumer trust hinges more on content quality than AI involvement.
Top AI use cases: Copywriting (79%), visuals/graphics (57%), video design (31%).
91% of marketers perform human edits on AI-generated content.

For AI and technology enthusiasts, web developers serving WordPress clients, and small business owners, this report highlights how generative AI is shaping marketing efficiency and adaptability. Embracing tools that combine automation with human refinement could amplify results.

Content Freshness Engine supports marketers with scalable, high-quality content solutions adapted to evolving trends.

Source: Morningstar