Over The Top SEO Launches AI Optimization Division for ChatGPT and More

Over The Top SEO launches its GEO division to optimize brand visibility in AI-powered search platforms like ChatGPT. With commercial AI queries rising, businesses must act fast to secure brand recognition in AI search outputs.

ContentBoost

March 17, 2026 2 min read

Over The Top SEO Launches AI Optimization Division for ChatGPT and More

Over The Top SEO has unveiled a new Generative Engine Optimization (GEO) division to enhance business visibility on AI search platforms such as ChatGPT, Google Gemini, and Perplexity AI. This move addresses the growing need for AI search optimization as commercial queries rise sharply.

AI search platforms are transforming the way users engage with search engines. Approximately one in three AI-driven queries are commercial, and unlike traditional search engines, AI models directly reference specific brands in their responses. This shift underscores the critical importance of generative optimization to prevent brands from becoming invisible amidst rising competition.

Why AI Search Optimization Matters

AI-powered platforms are rapidly gaining traction, meaning businesses have a limited time to establish their authority within these systems. According to Over The Top SEO’s CEO Guy Sheetrit, the window to secure brand prominence in AI search environments is measured in months, not years. Companies that fail to act quickly risk falling behind.

Platforms like ChatGPT and Google Gemini are driving a new era of search dynamics, directly integrating brand citations into their outputs. Securing these mentions depends on advanced optimization strategies tailored to how AI processes and generates content.

Key Details About GEO and AI Search

About 33% of queries in AI search are commercial in nature.
AI searches generate answers that often name explicit brands, unlike traditional search engines.
The GEO division focuses on ensuring brand visibility within platforms like Perplexity AI, ChatGPT, and Google Gemini.

The initiative from Over The Top SEO emphasizes the urgency for businesses to adapt their strategies. As the dominance of AI search grows, companies managing online content, particularly through platforms like WordPress, should view generative optimization as a high-priority investment.

This development directly impacts AI enthusiasts, WordPress web developers, and content marketers by reshaping how digital visibility is achieved and maintained on cutting-edge AI platforms.

AI Search Optimization offers tailored solutions for brands navigating this evolving landscape.

Source: GlobeNewswire